Molon Lave came to us at the very beginning — a new label in a category where Greek households have been reaching for the same bottle for a generation. Olive oil is not a product people are curious about. It is a habit.
So we did not run a campaign. We built a plan and kept it running: television, outdoor, the website, the feed and the producers themselves, all saying the same thing in different rooms, season after season.
Seven years later, Molon Lave is the best-selling olive oil in Greece.
01 — Website
molonlave.com
The shop window for the brand and the place every other channel points back to — products, the oil itself, and the producers behind it.
02 — TV Spots
Four spots, one argument.
Television carried the brand into the kitchen — the same promise, told through the people who actually use it.
04 — Awarded Online Campaign
Silver, Indie Awards 2022.
A digital campaign aimed not at shoppers but at olive growers in Lakonia — written in their own language, with their own jokes.
Indie Awards 2022
For the digital campaign built around Lakonia’s olive growers — a programme that spoke to the people who make the oil, not only the people who buy it.
Announced by the brand, 8 April 2022
03 — Social Media
Always on, never noise.
A year-round content line built around one idea — eat well, live better — plus the brand showing up where food is already the subject.